Think about the article. Why are Hot Wheels cars affordable today?

Hot Wheels cars are designed by people who work at car companies.
Mattel uses high-quality plastic that is cheaper than metal.
Hot Wheels cars are sold in boxed sets that use low-cost packaging.
Mattel partners with auto shows and sporting events to market its toys.

1 answer

Hot Wheels cars are affordable today primarily because Mattel uses high-quality plastic that is cheaper than metal for production. This choice of material helps to keep production costs down, making the final product more affordable for consumers. Additionally, the use of low-cost packaging in boxed sets also contributes to the overall affordability of the toys. While partnerships with auto shows and sporting events may enhance marketing and visibility, the key factors for their affordability lie in the choice of materials and packaging.

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