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Which of the following headlines is MOST LIKELY an example of clickbait?

“AIR POLLUTION NOW LEADING CAUSE OF LUNG CANCER”

“STUDENT SWALLOWS CHEW TOY AS REVENGE FOR DOG EATING HOMEWORK”

“YOUNG CHESS PLAYER SERVES UP SUPERB STRATEGY”

“DOCTORS SWITCH TWINS AT BIRTH…YOU WON’T BELIEVE WHAT HAPPENED NEXT!”

1 answer

The headline that is MOST LIKELY an example of clickbait is:

“DOCTORS SWITCH TWINS AT BIRTH…YOU WON’T BELIEVE WHAT HAPPENED NEXT!”

This headline uses sensational imagery and a promise of an unbelievable revelation to entice readers to click, which are typical characteristics of clickbait.