The demographic data purchased by the local Pike Nurseries store owner from DATA Marketing Systems is considered secondary data.
Secondary data refers to information that has already been collected and published by others for purposes other than the specific researcher's current investigation. In this case, the data was collected and packaged by DATA Marketing Systems, making it secondary for the store owner's use. Primary data, on the other hand, would involve original data collected firsthand by the store owner specifically for their own analysis, such as conducting surveys or interviews.