The focus group interview conducted by Gucci regarding customer attitudes towards its new minimizer handbag is considered primary research. This is because the data collected is original and specific to Gucci's investigation, obtained directly from the participants’ feedback about the product. Primary research involves gathering new data directly from sources, while secondary research involves analyzing existing data collected by others.
Gucci conducts a focus group interview regarding customer attitudes towards its new minimizer handbag. primary or secondary
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