A radio advertisement for a brand-new mobile phone uses the slogan Keep Up with Your Friends to sell the device. Which common propaganda approach does the slogan represent?

testimonials

name-calling

bandwagon

transfer

1 answer

The slogan "Keep Up with Your Friends" represents the bandwagon propaganda approach. This technique suggests that using the product will help you stay connected and fit in with your peers, implying that everyone is using the phone and you should too in order to not fall behind.