Estimating future sales of a product generally falls under sales research. Sales research involves analyzing data related to past sales performance, market trends, consumer behavior, and other factors to predict future sales.
On the other hand, advertising research focuses more on understanding the effectiveness of advertising campaigns, consumer perceptions, and preferences regarding advertisements, which can inform marketing strategies but does not directly estimate future sales.
In summary, for estimating future sales, sales research would be the appropriate choice.
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