Product design typically aligns most closely with product research. Product research involves understanding user needs, preferences, and market demands to create functional, aesthetically pleasing, and user-friendly products. This process includes ideation, prototyping, and testing to ensure the product meets the intended goals and user requirements.
While market research, advertising research, and sales research are also important for a product's overall success, they focus on different aspects:
- Market research studies the broader market environment, including customer demographics and market trends.
- Advertising research evaluates the effectiveness and impact of marketing campaigns.
- Sales research analyzes sales performance and customer behavior related to purchasing.
In summary, product design is most directly connected to product research.
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