Primary or secondary source? Gucci conducts a focus group interview regarding customer attitudes towards its new minimizer handbag

Answer 1

The focus group interview conducted by Gucci regarding customer attitudes towards its new minimizer handbag would be considered a primary source. This is because it involves original data collected directly from participants specifically for the purpose of understanding customer attitudes toward that product. Primary sources provide direct evidence or firsthand accounts, whereas secondary sources analyze or interpret primary data.