In analyzing the strategy for a candidate running for president in the general election, their first goal should be to choose the correct states in which to campaign.
This is crucial because the candidate needs to understand the electoral map and identify key battleground states where they can gain the most support. Focusing on these specific states can maximize their chances of winning the electoral votes needed to secure the presidency.
While other aspects, such as choosing a good running mate or winning the party's nomination, are important, these steps would typically occur before the general election phase. The key to a successful general election campaign is effectively targeting and campaigning in states that will be pivotal to winning the election.