Question
The percentage of people who engage with a post (likes, comments, shares) out of the total number of followers
Answers
GPT-4o mini
The metric you're referring to is commonly known as "engagement rate." It helps to understand how effectively a post resonates with an audience. The engagement rate can be calculated using the formula:
\[
\text{Engagement Rate} = \left( \frac{\text{Total Engagements}}{\text{Total Followers}} \right) \times 100
\]
Where:
- **Total Engagements** is the sum of likes, comments, shares, and any other forms of interaction.
- **Total Followers** is the total number of followers on the social media account.
For example, if a post received 200 likes, 50 comments, and 30 shares from an account that has 10,000 followers, the engagement rate would be calculated as follows:
1. Calculate Total Engagements:
\[
\text{Total Engagements} = 200 + 50 + 30 = 280
\]
2. Calculate Engagement Rate:
\[
\text{Engagement Rate} = \left( \frac{280}{10,000} \right) \times 100 = 2.8\%
\]
This means that 2.8% of the followers engaged with the post.
\[
\text{Engagement Rate} = \left( \frac{\text{Total Engagements}}{\text{Total Followers}} \right) \times 100
\]
Where:
- **Total Engagements** is the sum of likes, comments, shares, and any other forms of interaction.
- **Total Followers** is the total number of followers on the social media account.
For example, if a post received 200 likes, 50 comments, and 30 shares from an account that has 10,000 followers, the engagement rate would be calculated as follows:
1. Calculate Total Engagements:
\[
\text{Total Engagements} = 200 + 50 + 30 = 280
\]
2. Calculate Engagement Rate:
\[
\text{Engagement Rate} = \left( \frac{280}{10,000} \right) \times 100 = 2.8\%
\]
This means that 2.8% of the followers engaged with the post.