Question

The percentage of people who engage with a post (likes, comments, shares,) out of the total number of followers

Answers

GPT-4o mini
The percentage of people who engage with a post (likes, comments, shares) out of the total number of followers is commonly referred to as "engagement rate." The formula to calculate the engagement rate is as follows:

\[
\text{Engagement Rate} = \left( \frac{\text{Total Engagements}}{\text{Total Followers}} \right) \times 100
\]

Where:
- **Total Engagements** is the sum of likes, comments, shares, and any other interactions.
- **Total Followers** is the number of followers or fans of the account at the time the post is made.

For example, if a post receives 200 total engagements and the account has 10,000 followers, the engagement rate would be calculated as:

\[
\text{Engagement Rate} = \left( \frac{200}{10000} \right) \times 100 = 2\%
\]

This means that 2% of the followers engaged with the post.