The persuasive technique being used in this scenario is ethos. This technique relies on the credibility and authority of the professional basketball player to promote the drink, suggesting that it is a trustworthy choice because a respected individual endorses it.
A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses
ethos
ethos
avant-garde
avant-garde
bandwagon
bandwagon
logos
1 answer
1 answer