Select the correct answers from the lists.(2 points)

People in the same culture often share similar values and ideas. These values and ideas are communicated, or shared, through media, or pieces of information meant to be viewed by large numbers of people. By analyzing these pieces of information, we can learn about the shared values of a group of people.

What is the purpose of using attack language in advertising?(1 point)
Responses

to make the featured product or service seem like a solution to a big problem
to make the featured product or service seem like a solution to a big problem

to make the competitor or other product seem negative
to make the competitor or other product seem negative

to make the audience think poorly of people who do not use the product
to make the audience think poorly of people who do not use the product

to make the audience feel bad about themselves

The purpose of using attack language in advertising is to make the competitor or other product seem negative. This approach aims to cast doubt on alternatives, highlighting the benefits of the advertised product by contrasting it with perceived drawbacks of competitors.

What is media?(1 point)
Responses

vehicles for the communication of content
vehicles for the communication of content

shared values and practices of a certain group
shared values and practices of a certain group

people who generate content for an audience
people who generate content for an audience

television and radio programs

The correct definition of media is vehicles for the communication of content.

What is the main purpose of media?(1 point)
Responses

to inform the public
to inform the public

to advertise interesting products
to advertise interesting products

to explain complex concepts
to explain complex concepts

to entertain people

The main purpose of media is to inform the public.