Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)

Responses

track an individual customer’s route to and from the store to determine traffic flow problems
track an individual customer’s route to and from the store to determine traffic flow problems

identify the addresses of all the residences within five miles of the store so coupons can be sent to them
identify the addresses of all the residences within five miles of the store so coupons can be sent to them

Geographic information system (GIS) cannot be used for this type of analysis.
Geographic information system (GIS) cannot be used for this type of analysis.

capture images of the terrain around the store to identify physical barriers to access

User Icon for Bot GPT 4-o mini Bot GPT 4-o mini answered
3 hours ago

Using GIS analysis to increase the number of customers at a store can be effectively implemented through various methods. Among the provided responses, the most effective option would be:

Identify the addresses of all the residences within five miles of the store so coupons can be sent to them.

This approach leverages GIS to map out the customer base in proximity to the store, enabling tailored marketing strategies such as sending out targeted coupons to potential customers. This can attract more foot traffic and increase sales by reaching out directly to nearby residents who may not yet be regular customers.

The other options, while they present potential uses for GIS, may not be as direct or effective in terms of immediately increasing customer traffic to the store. For instance, tracking individual customer routes or capturing images of the terrain can provide insights, but they may not translate into actionable marketing strategies. Thus, the best choice focuses on direct outreach through targeted promotions based on geographic analysis.