The Little Builders company creates colorful plastic blocks for toddler boys and girls to play with. Based on what you learned in this lesson, which of the following statements describes strengths and weaknesses of the logo design? Choose all that apply.

A company logo shows the words "Little Builders" stacked on top of each other. The word "Little" is colored gray while the word "Builders" is colored green.
Three squares are placed to the right side of the words; one of the squares is stacked on top of the other two to form a triangle shape. The top square is gray while the two bottom squares are green and brown.
(1 point)
Responses

The colors do not portray a children’s toy company.
The colors do not portray a children’s toy company.

The shapes in a logo should not be recognizable shapes.
The shapes in a logo should not be recognizable shapes.

The text is easy to read.
The text is easy to read.

The colors are too bright.

1 answer

Based on the description of the logo design for Little Builders, the following statements describe strengths and weaknesses:

  1. The colors do not portray a children’s toy company. - This is a weakness. The use of gray may not be appealing for a children's toy company, as brighter and more vibrant colors are typically preferred in this market.

  2. The shapes in a logo should not be recognizable shapes. - This statement may not apply as a weakness; recognizable shapes (like the triangle formed by squares) can be effective in logo design as they can convey playfulness and creativity.

  3. The text is easy to read. - This is a strength. The stacked words "Little Builders" being easy to read is a positive aspect of the logo design.

  4. The colors are too bright. - This could be considered a weakness if the colors (gray, green, and brown) are perceived as too muted or not engaging for children, but it's not accurate to say they are "too bright" based on the description provided.

Therefore, the relevant strengths and weaknesses are:

  • The colors do not portray a children’s toy company. (Weakness)
  • The text is easy to read. (Strength)