Question

Volkswagen® is required to add several new features to the engines of their automobiles in order to be approved by the government to sell in the United States. This is an example of legal factors affecting which of the elements of the marketing mix?
Responses

Products
Products

Price
Price

Distribution
Distribution

Promotion

Answer 1

This is an example of legal factors affecting **Products** in the marketing mix. Legal requirements often dictate certain features or specifications for products, especially in regulated industries like automotive, in order to ensure safety, environmental compliance, and other standards.