Question

Many people in India are vegetarian for religious reasons, so McDonald’s in India develops more vegetarian options. This is an example of a business adapting their marketing mix in response to which type of uncontrollable factor?
Responses

Legal factor
Legal factor

Economic factor
Economic factor

Political factor
Political factor

Social or cultural factor

Answer 1

This is an example of a business adapting their marketing mix in response to a **social or cultural factor**. The dietary preferences in India, largely influenced by religious beliefs, are a key cultural aspect that McDonald’s has taken into account when developing their menu.