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Mirk Labs is a British pharmaceutical company that currently enjoys a patent monopoly in Europe, Canada, and the U.S on Zatab, an allergy medication. The global demand for Zatob is Qd=15.0-0.2P where Qd is annual quantity demanded in millions of units of Zatab, and P is the wholesale price of Zatab per unit. A decade ago, Mirk Labs incurred $60 million in research and development costs for Zatab. Current production costs for Zatab are constant and equal to $5 per unit.
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Answered by
Melinda Gatlin
Qd=15.0 - 0.2P where Qd is annual quantity demanded in millions of units and P is wholesale price per Zatab unit. Current production costs for Zatab are constant and equal to $5 per unit. What wholesale price will Mirk labs set? How much Zatab will it produce and see annually How much annual profit does the firm make on Zatab?
Answered by
Melinda Gatlin
Qd=15.0 - 0.2P where Qd is annual quantity demanded in millions of units and P is wholesale price per Zatab unit. Current production costs for Zatab are constant and equal to $5 per unit. What wholesale price will Mirk labs set? How much Zatab will it produce and see annually How much annual profit does the firm make on Zatab?
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