Gina is responsible for ordering coffee in bulk for the office. Usually, the supply of coffee begins to run low near the end of the month, but this month she notices that there is still a lot left over. She asks her assistant, Javier, to investigate. Javier speaks to several of the office’s coffee drinkers and makes a chart to track their coffee preferences. When he is done, he reviews his notes and realizes that Gina accidentally purchased a different blend of coffee last month, one that is much less popular in their office. Which term BEST describes the type of research that Javier conducted to make his finding?

Question

Gina is responsible for ordering coffee in bulk for the office. Usually, the supply of coffee begins to run low near the end of the month, but this month she notices that there is still a lot left over. She asks her assistant, Javier, to investigate. Javier speaks to several of the office’s coffee drinkers and makes a chart to track their coffee preferences. When he is done, he reviews his notes and realizes that Gina accidentally purchased a different blend of coffee last month, one that is much less popular in their office. Which term BEST describes the type of research that Javier conducted to make his finding?

Possible Answers:
Collaborative Collaborative Primary Primary Applied Applied Preliminary

Answer 1

The best term to describe the type of research that Javier conducted to make his finding is Primary.

Javier gathered information directly from the coffee drinkers in the office, which qualifies as primary research since it involves collecting new data firsthand rather than analyzing existing data.