Question

Which step should people take first viewing a commercial for a product? (examine their emotional response; base their decision on the visual used;

Answer 1

When viewing a commercial for a product, the first step people should take is to **examine their emotional response**. This initial reaction can greatly influence their perception of the product and their likelihood of considering it. Emotions often drive consumer behavior, and understanding one’s immediate feelings towards the commercial can help in making a more informed decision later on. After assessing their emotional response, viewers can then consider other factors, such as the visuals used or the product's features.