Question

If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?
Responses

Demographics
Demographics

Psychographics
Psychographics

Geography
Geography

Random

Answer 1

If a company decides to focus marketing efforts on people who love mountain climbing, they used **Psychographics** as the method of segmentation. Psychographic segmentation involves dividing the market based on consumer lifestyles, interests, attitudes, and values, which includes activities like mountain climbing.