To find the surface area of a cube using the formula \( 6s^2 \), where \( s \) is the length of each side, you simply substitute \( s = 10 \) cm into the formula:
\[ \text{Surface Area} = 6s^2 = 6(10^2) = 6(100) = 600 \text{ cm}^2. \]
Therefore, the surface area of the cube with a side length of 10 cm is \( 600 \) cm².