Sure! Here’s a survey designed to gather insights about Rick Owens as a clothing brand. This survey can help understand customer perceptions, preferences, and overall brand performance.
Rick Owens Brand Survey
Introduction: Thank you for participating in our survey about Rick Owens, the avant-garde fashion brand known for its unique aesthetic and innovative designs. Your feedback will help us understand consumer perceptions and improve our offerings. This survey should take about 5-10 minutes to complete.
Section 1: Demographics
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Age:
- [ ] Under 18
- [ ] 18-24
- [ ] 25-34
- [ ] 35-44
- [ ] 45-54
- [ ] 55-64
- [ ] 65 and over
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Gender:
- [ ] Male
- [ ] Female
- [ ] Non-binary/Third Gender
- [ ] Prefer not to say
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Location (Country/Region):
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Income level:
- [ ] Under $30,000
- [ ] $30,000–$50,000
- [ ] $50,000–$100,000
- [ ] Over $100,000
Section 2: Brand Awareness
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How did you first hear about Rick Owens? (Select all that apply)
- [ ] Social media
- [ ] Fashion magazines
- [ ] Online advertisements
- [ ] Friends or family
- [ ] Fashion shows/events
- [ ] Other (please specify): ___________
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How familiar are you with the Rick Owens brand?
- [ ] Very familiar
- [ ] Somewhat familiar
- [ ] Not very familiar
- [ ] Not at all familiar
Section 3: Shopping Patterns
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Have you ever purchased items from Rick Owens?
- [ ] Yes
- [ ] No
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If yes, what category of items have you purchased? (Select all that apply)
- [ ] Clothing
- [ ] Footwear
- [ ] Accessories
- [ ] Other (please specify): ___________
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How often do you purchase from luxury clothing brands like Rick Owens?
- [ ] Frequently
- [ ] Occasionally
- [ ] Rarely
- [ ] Never
Section 4: Brand Perception
- On a scale of 1 to 5, how would you rate the following aspects of Rick Owens?
- Design Aesthetics: [1 - Poor] [2] [3] [4] [5 - Excellent]
- Quality: [1 - Poor] [2] [3] [4] [5 - Excellent]
- Price Point: [1 - Poor] [2] [3] [4] [5 - Excellent]
- Brand Identity: [1 - Poor] [2] [3] [4] [5 - Excellent]
- Sustainability Practices: [1 - Poor] [2] [3] [4] [5 - Excellent]
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What words or phrases come to mind when you think of Rick Owens? (Open-ended)
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How do you perceive the brand in comparison to other luxury fashion brands?
- [ ] Much better
- [ ] Somewhat better
- [ ] About the same
- [ ] Somewhat worse
- [ ] Much worse
Section 5: Future Preferences
- What types of products would you like to see more of from Rick Owens? (Select all that apply)
- [ ] New clothing lines
- [ ] Collaborative collections
- [ ] Eco-friendly products
- [ ] Limited edition items
- [ ] Other (please specify): ___________
- Would you recommend Rick Owens to others?
- [ ] Definitely
- [ ] Probably
- [ ] Not sure
- [ ] Probably not
- [ ] Definitely not
- Any additional comments or suggestions for the brand? (Open-ended)
Conclusion: Thank you for taking the time to complete our survey! Your feedback is invaluable in helping us understand consumer perceptions and preferences regarding Rick Owens.
This survey includes a mix of demographic, brand awareness, purchasing behavior, perception, and preference questions to provide a comprehensive understanding of customer interactions with the Rick Owens brand. Adjustments can be made based on specific needs or goals.