create a survey of business about: Rick Owens (clothing brand)

1 answer

Sure! Here’s a survey designed to gather insights about Rick Owens as a clothing brand. This survey can help understand customer perceptions, preferences, and overall brand performance.


Rick Owens Brand Survey

Introduction: Thank you for participating in our survey about Rick Owens, the avant-garde fashion brand known for its unique aesthetic and innovative designs. Your feedback will help us understand consumer perceptions and improve our offerings. This survey should take about 5-10 minutes to complete.

Section 1: Demographics

  1. Age:

    • [ ] Under 18
    • [ ] 18-24
    • [ ] 25-34
    • [ ] 35-44
    • [ ] 45-54
    • [ ] 55-64
    • [ ] 65 and over
  2. Gender:

    • [ ] Male
    • [ ] Female
    • [ ] Non-binary/Third Gender
    • [ ] Prefer not to say
  3. Location (Country/Region):

  4. Income level:

    • [ ] Under $30,000
    • [ ] $30,000–$50,000
    • [ ] $50,000–$100,000
    • [ ] Over $100,000

Section 2: Brand Awareness

  1. How did you first hear about Rick Owens? (Select all that apply)

    • [ ] Social media
    • [ ] Fashion magazines
    • [ ] Online advertisements
    • [ ] Friends or family
    • [ ] Fashion shows/events
    • [ ] Other (please specify): ___________
  2. How familiar are you with the Rick Owens brand?

    • [ ] Very familiar
    • [ ] Somewhat familiar
    • [ ] Not very familiar
    • [ ] Not at all familiar

Section 3: Shopping Patterns

  1. Have you ever purchased items from Rick Owens?

    • [ ] Yes
    • [ ] No
  2. If yes, what category of items have you purchased? (Select all that apply)

    • [ ] Clothing
    • [ ] Footwear
    • [ ] Accessories
    • [ ] Other (please specify): ___________
  3. How often do you purchase from luxury clothing brands like Rick Owens?

    • [ ] Frequently
    • [ ] Occasionally
    • [ ] Rarely
    • [ ] Never

Section 4: Brand Perception

  1. On a scale of 1 to 5, how would you rate the following aspects of Rick Owens?
  • Design Aesthetics: [1 - Poor] [2] [3] [4] [5 - Excellent]
  • Quality: [1 - Poor] [2] [3] [4] [5 - Excellent]
  • Price Point: [1 - Poor] [2] [3] [4] [5 - Excellent]
  • Brand Identity: [1 - Poor] [2] [3] [4] [5 - Excellent]
  • Sustainability Practices: [1 - Poor] [2] [3] [4] [5 - Excellent]
  1. What words or phrases come to mind when you think of Rick Owens? (Open-ended)

  2. How do you perceive the brand in comparison to other luxury fashion brands?

  • [ ] Much better
  • [ ] Somewhat better
  • [ ] About the same
  • [ ] Somewhat worse
  • [ ] Much worse

Section 5: Future Preferences

  1. What types of products would you like to see more of from Rick Owens? (Select all that apply)
  • [ ] New clothing lines
  • [ ] Collaborative collections
  • [ ] Eco-friendly products
  • [ ] Limited edition items
  • [ ] Other (please specify): ___________
  1. Would you recommend Rick Owens to others?
  • [ ] Definitely
  • [ ] Probably
  • [ ] Not sure
  • [ ] Probably not
  • [ ] Definitely not
  1. Any additional comments or suggestions for the brand? (Open-ended)

Conclusion: Thank you for taking the time to complete our survey! Your feedback is invaluable in helping us understand consumer perceptions and preferences regarding Rick Owens.


This survey includes a mix of demographic, brand awareness, purchasing behavior, perception, and preference questions to provide a comprehensive understanding of customer interactions with the Rick Owens brand. Adjustments can be made based on specific needs or goals.