The characteristic that is NOT true for services is "Homogenous."
Services are typically considered heterogeneous, meaning they can vary in quality and consistency depending on who provides them, when they are provided, and how they are perceived by customers. The other characteristics—intangible, perishable, and inseparable—are indeed defining traits of services.
- Intangible: Services cannot be touched or owned.
- Perishable: Services cannot be stored for later use; they are consumed at the point of delivery.
- Inseparable: Services are produced and consumed simultaneously, meaning the provider is often part of the service process.