Question

According to the American Marketing Association, marketing is the activity, set of institutions and processes for
, communicating, delivering, and exchanging offerings that have
for customers, clients, partners, and
at large.

Answer 1

According to the American Marketing Association, marketing is the activity, set of institutions, and processes for **creating, communicating, delivering, and exchanging offerings that have value** for customers, clients, partners, and **society at large**.