The idea that marketers must be truthful in all situations involving customers and stakeholders, and must offer the products they claim in their marketing material and stand behind all of their claims, has to do with honesty as listed in the AMA code of ethics.
The idea that marketers must be truthful in all situations involving customers and stakeholders and must offer the products they claim in their marketing material and stand behind all of their claims has to do with what quality listed in the AMA code of ethics?
(1 point)
Responses
transparency
transparency
respect
respect
responsibility
responsibility
honesty
honesty
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1 answer