In informational writing, one of the most common rhetorical techniques is logos, or logical appeal. This technique relies on reasoned arguments, facts, statistics, and evidence to convey information clearly and effectively. The goal is to present information in an objective and straightforward manner, allowing readers to understand and engage with the content based on logic and reason.
Additionally, clarity and organization are also important aspects of rhetorical technique in informational writing. Writers often use clear headings, bullet points, and structured formats to help readers navigate the information easily. While emotional appeals (pathos) and ethical appeals (ethos) can also be used, they are less prevalent than logical reasoning in strictly informational contexts.