It seems you are working on a categorization task involving marketing concepts or research methods. Based on the descriptions provided, here’s how they can be categorized:
-
Quantitative Research: structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes questionnaires, surveys, and experiments.
-
Strategy: statements describing the overall approach to how goals and objectives will be achieved.
-
Tactical Actions: specific actions which advance the strategy and achieve an end result.
-
Objectives: specific, measurable, short-term expectations.
-
Goals: broad, long-term expectations for future achievements.
-
Marketing Information System: system for gathering and organizing marketing information used in decision-making.
You can now insert the selected responses into the appropriate input areas using the instructions provided.