To complete this question while utilizing a screen reader, use the Tab key to navigate to an answer choice. Answer choices can be selected and inserted using the Enter key, Spacebar, left mouse button or touchpad. Using any of these keys, select your answer choice. Use the up and down arrow keys to navigate to the response container you wish to place the selected answer into. Press the key again to “drop” the answer choice into the response container.

Put responses in the correct input to answer the question. Select a response, navigate to the desired input and insert the response. Responses can be selected and inserted using the space bar, enter key, left mouse button or touchpad. Responses can also be moved by dragging with a mouse.
specific actions which advance the strategy and achieve an end result
statements describing the overall approach to how goals and objectives will be achieved
structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes questionnaires, surveys and experiments
specific, measureable, short-term expectations
broad, long-term expectations for future achievements
system for gathering and organizing marketing information used in decision-making
The option "quantitative research" (4 of 6) has been selected. Press tab to choose a response area, and spacebar to insert it. Press escape to cancel.

1 answer

It seems you are working on a categorization task involving marketing concepts or research methods. Based on the descriptions provided, here’s how they can be categorized:

  1. Quantitative Research: structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes questionnaires, surveys, and experiments.

  2. Strategy: statements describing the overall approach to how goals and objectives will be achieved.

  3. Tactical Actions: specific actions which advance the strategy and achieve an end result.

  4. Objectives: specific, measurable, short-term expectations.

  5. Goals: broad, long-term expectations for future achievements.

  6. Marketing Information System: system for gathering and organizing marketing information used in decision-making.

You can now insert the selected responses into the appropriate input areas using the instructions provided.