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marketing aimed at the masses without consideration of differences among them
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large
division of the mass market based on shared characteristics
mix of variables marketers control to influence a business' success; the four Ps: price, product, place, promotion
document which outlines a business's marketing problems and how they will be addressed and solved
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1 answer

It seems you are working on a task related to identifying terms in marketing. Based on the descriptions provided, here are the terms that correspond to your definitions:

  1. Mass Marketing: marketing aimed at the masses without consideration of differences among them.

  2. Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

  3. Market Segmentation: division of the mass market based on shared characteristics.

  4. Marketing Mix: mix of variables marketers control to influence a business' success; the four Ps: price, product, place, promotion.

  5. Marketing Plan: document which outlines a business's marketing problems and how they will be addressed and solved.

Please let me know if you need further help or clarification!