It seems you are working on a task related to identifying terms in marketing. Based on the descriptions provided, here are the terms that correspond to your definitions:
-
Mass Marketing: marketing aimed at the masses without consideration of differences among them.
-
Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
-
Market Segmentation: division of the mass market based on shared characteristics.
-
Marketing Mix: mix of variables marketers control to influence a business' success; the four Ps: price, product, place, promotion.
-
Marketing Plan: document which outlines a business's marketing problems and how they will be addressed and solved.
Please let me know if you need further help or clarification!