Coursera

Social Media Management
Module 2
Social Media Content Quiz
Graded Assignment
Social Media Content Quiz
Ready to review what you’ve learned before starting the assignment? I’m here to help.

Assignment details
Due
December 23, 1:59 AM CSTDec 23, 1:59 AM CST

Submitted
October 22, 5:39 PM CDTOct 22, 5:39 PM CDT

Attempts
1 left (3 attempts every 24 hours)

Time limit
00:37:42 remaining
Time remaining: 37 minutes and 42 seconds

Submissions
1 left (1 total within the time limit)

Your grade
To pass you need at least 80%. We keep your highest score.

65.62%
Social Media Content Quiz
Graded Assignment • 40 min

DueDec 23, 1:59 AM CST
00:37:42 remaining
Time remaining: 37 minutes and 42 seconds
Information:If you don’t submit before the timer runs out, your work will be automatically submitted and will replace your previous submission. This new attempt will only replace your previous grade if it’s higher.
1.
Question 1
A good way to widen your audience for a post is to:

(Select all that apply)

Put “Please Share This!” in the post text

Direct message the post to as many people as possible

Use appropriate hashtags

@ mention people involved to expose it to their followers

Status: [object Object]
1 point
2.
Question 2
Instagram users can maximize engagement through use of:

(Select all that apply)

@ mentions

Conflicts with other brand accounts

Topically appropriate hashtags

Strategic use of the multiple photo option

Status: [object Object]
1 point
3.
Question 3
You’re drafting the text for a Facebook advertisement. What’s a good thing to add to guarantee greater engagement?

DM a celebrity and ask them to share your post for free

Use 7-12 emojis

Include an image in your post

Status: [object Object]
1 point
4.
Question 4
Tweets with video typically net how much more engagement than those without?

8 times as much engagement

2.7 times as much engagement

10 times as much engagement

4 times as much engagement

Status: [object Object]
1 point
5.
Question 5
True or False? Instagram only permits you to upload one photo per post.

True

False

Status: [object Object]
1 point
6.
Question 6
To show your Facebook post to an audience outside your followers, you should:

Use Facebook’s “Boost Post” feature to turn it into an ad

Direct message it to all your followers

Post it to other companies’ pages

Tag as many people as possible in it

Status: [object Object]
1 point
7.

1 answer

Here are some tips for your quiz questions based on social media management principles:

  1. Question 1: A good way to widen your audience for a post is to:

    • Use appropriate hashtags (this helps you reach a broader audience beyond your followers).
    • @ mention people involved to expose it to their followers (this taps into their network by making the post visible to their followers).

    Recommended Answers: Use appropriate hashtags, @ mention people involved to expose it to their followers.

  2. Question 2: Instagram users can maximize engagement through use of:

    • @ mentions (they tag other users and engage their audiences).
    • Topically appropriate hashtags (relevant hashtags connect the post to wider conversations).
    • Strategic use of the multiple photo option (carousel posts can increase engagement by allowing users to swipe through content).

    Recommended Answers: @ mentions, Topically appropriate hashtags, Strategic use of the multiple photo option.

  3. Question 3: You’re drafting the text for a Facebook advertisement. What’s a good thing to add to guarantee greater engagement?

    • Include an image in your post (visual content typically performs better than text-only posts).

    Recommended Answer: Include an image in your post.

  4. Question 4: Tweets with video typically net how much more engagement than those without?

    • 2.7 times as much engagement is widely reported in various studies regarding video engagement on Twitter.

    Recommended Answer: 2.7 times as much engagement.

  5. Question 5: True or False? Instagram only permits you to upload one photo per post.

    • False (Instagram allows users to upload multiple photos in a single post).

    Recommended Answer: False.

  6. Question 6: To show your Facebook post to an audience outside your followers, you should:

    • Use Facebook’s “Boost Post” feature to turn it into an ad (this is a straightforward way to increase visibility beyond your existing audience).

    Recommended Answer: Use Facebook’s “Boost Post” feature to turn it into an ad.

Please answer each question based on the options provided and check if you have any additional questions or concerns about social media strategies! Good luck with your quiz!