A restaurant's social media post uses a year old picture of a fitness and wellness celebrity and their friends eating lunch there. This post comes just one day after the restaurant received several fines for various health code violations. What form of bias is primarily at play here?

Answer 1

The situation you described primarily demonstrates the bias of timing or strategic timing bias. The restaurant is using a year-old picture of a celebrity enjoying a meal in their establishment, likely to divert attention from recent negative publicity related to health code violations. By posting this positive image shortly after receiving fines, they may be attempting to create a favorable impression and shift public focus away from their current issues. This can also be seen as an example of advertising bias, where the restaurant is trying to enhance its public image by associating itself with a well-known figure, regardless of recent shortcomings.