To increase the number of customers that shop at a store, GIS analysis can be particularly effective in several ways. Among the given options, the most relevant response is:
Identify the addresses of all the residences within five miles of the store so coupons can be sent to them.
This approach allows the store to target potential customers within a specific radius, directly reaching out to them through marketing efforts like coupons. By utilizing GIS, the store can clearly visualize the demographic and geographic distribution of potential customers, tailoring promotions to those who are most likely to visit.
While tracking an individual customer’s route to and from the store and capturing images of the terrain can provide useful insights, they are less focused on customer acquisition strategy compared to sending targeted marketing materials. The option that states GIS cannot be used for this type of analysis is incorrect, as GIS is highly useful in mapping and analyzing geographic patterns related to customer bases.