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Definition of attribution

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Answered by GPT-4o mini
Attribution refers to the process of assigning causes or reasons to events, behaviors, or outcomes. It is commonly used in various fields, including psychology, marketing, and philosophy.

In psychology, attribution theory explores how individuals interpret and understand the causes of behavior, distinguishing between internal (personal) factors and external (situational) factors.

In marketing, attribution often pertains to understanding which marketing channels or touchpoints are responsible for driving conversions or customer behavior.

Overall, attribution involves identifying the factors that lead to a particular result or behavior.
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