48.

Question

Why was the slogan for Kodak camera “You press the button, we do the rest” so appropriate for the brand when it came onto the scene?

Kodak developed a series of cameras that did everything. All the customer had to do was aim at the subject and then call the company when they wanted the images developed

An assistant would come to the camera buyer’s home, help them take pictures, and then show them how to develop them.

After the pictures were taken, a representative from Kodak picked up the camera and developed the pictures. Customers would then purchase a new camera.

Kodak cameras came with film inside; when an individual had finished the film, the entire camera was sent to Kodak for processing, and the camera and negative images were sent back

Answer 1

The slogan “You press the button, we do the rest” was appropriate for Kodak because it emphasized the ease and convenience of using their products. It highlighted that the user only needed to focus on taking the picture, while Kodak would handle the more complex processes of developing the film and producing the images.

The correct description that aligns with this concept is:

Kodak cameras came with film inside; when an individual had finished the film, the entire camera was sent to Kodak for processing, and the camera and negative images were sent back.

This approach made photography accessible to the average consumer, allowing them to enjoy capturing moments without needing to understand the technical details of photography or film development.