The part of a product mix that describes how closely related each of the company's product lines are to each other, in terms of production, use, and distribution, is referred to as consistency.
What part of a product mix describes how closely related each of the company's product lines are to each another, not just in terms of production but also in terms of use and distribution?
(1 point)
Responses
width
width
length
length
depth
depth
consistency
1 answer