The item "Pandemic has affected buying habits" would relate to the threats category in the SWOT analysis. This is because changes in buying habits due to the pandemic may pose challenges for the product launch and could negatively impact sales.
The Chocolate Bliss team working with you on the marketing plan collaborated to brainstorm the strengths, weaknesses, opportunities, and threats associated with the launch of the new product. One of the items they brainstormed is, “Pandemic has affected buying habits.” Which SWOT category does this item relate to? Select one.
opportunities
weakness
strengths
threats
1 answer