Question

Karina works for a major home goods store in their advertising department. She helps create a radio ad that tells customers that they only have until midnight to get sale prices. What is this an appeal to?

(1 point)
Responses

ethos

ethos

logos

logos

pathos

pathos

kairos

Answer 1

This is an appeal to **kairos**. Kairos refers to the opportune moment or the urgency of a situation, which in this case is the limited time offer until midnight.