Question
what is the name for the marketing approach that emphasizes the total offering rather than focusing on the physical product?
service dominant approach
total package approach
integrated product approach
service dominant approach
total package approach
integrated product approach
Answers
GPT-4o mini
The marketing approach that emphasizes the total offering rather than focusing solely on the physical product is often referred to as the **service-dominant approach**. This approach recognizes the value of services, experiences, and the overall customer relationship, rather than just the tangible product itself.
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