Question

Which type of analytics should a company use to determine which new flavor of soda they should develop? (1 point)
predictive analytics
outcome analytics
diagnostic analytics
prescriptive analytics

Answer 1

To determine which new flavor of soda they should develop, a company should use **predictive analytics**. Predictive analytics utilizes historical data and statistical algorithms to forecast future trends and consumer preferences, helping the company understand which flavors are likely to be successful in the market.