The viewer’s attention is directed toward the man's face by

The viewer’s attention is directed toward the man's face by various artistic techniques and elements. These can include:

1. **Lighting**: Use of light and shadow can highlight the man's face, making it the focal point of the composition. A well-placed light source can create contrast and draw the eye.

2. **Framing**: The composition may use natural or created frames, such as surrounding elements or negative space, to draw attention inward toward the face.

3. **Color**: Vibrant or contrasting colors in the man's face can attract attention, especially if the surrounding colors are muted.

4. **Lines and Shapes**: Leading lines or shapes that point towards the face can guide the viewer's gaze directly to it.

5. **Facial Expression**: Emotion conveyed through the man's expression can captivate the viewer, making the face a point of interest.

6. **Depth of Field**: A shallow depth of field can blur the background and foreground, keeping the focus sharp on the man's face.

7. **Positioning**: Placing the face in a prominent position within the frame, such as the rule of thirds, can make it more noticeable.

These techniques, among others, work together to ensure that the viewer's attention is captured and held on the man's face.