To craft a good lead that meets all the specified criteria, consider the following example:
"Emily Johnson, the renowned wildlife photographer, captures breathtaking images of endangered species in her latest exhibition. Through her lens, she raises awareness about conservation efforts and inspires action. The exhibition opens this Friday at the downtown gallery."
This lead uses an active verb, is concise, starts with the answer for who (Emily Johnson) followed by what (captures images), and is under 60 words.
1 answer