In the Impossible to Please Customer scenario, the strategy that is NOT a good approach is:
When she asks to speak to the CEO, put her on hold, and then come back on the phone and say in a deep voice, “This is the CEO.”
This tactic is misleading and unprofessional. It is likely to escalate the situation rather than resolve it, as it shows a lack of respect for the customer's concerns and can damage trust in the company. Instead, it’s more effective to communicate honestly and try to find a solution that addresses the customer’s needs.