_____________ is when your company makes an effort to actively control and shape your brand image with your target market.

D. Market positioning

If your company increases its market penetration, what is happening?

A.
The target market is growing.
B.
More people in the target market are buying the company's product.
C.
The market saturation of the target market has decreased.
D.
Competitors who offer similar products are entering the market.

B. More people in the target market are buying the company's product.

A company's ____________ is the percentage of the total target market for the product that belongs to the company.

A.
Market saturation
B.
Market share
C.
Brand image
D.
Market information

B. Market share

Which type of data does your company collect from customers or potential customers?

A.
Positioning data
B.
Market share data
C.
Primary data
D.
Secondary data

C. Primary data

Which of the following is a benefit of a hat?

A.
It is red.
B.
It makes the wearer look cool.
C.
It costs $12.
D.
It has a sports team logo on it.

B. It makes the wearer look cool.

Which of the following is an example of promotion?

A.
The quality of a product
B.
The price of a product
C.
An advertisement
D.
An employee who works for your company

C. An advertisement