To determine the direction of the magnetic field around a straight current-carrying conductor, you can use the right-hand rule. According to this rule, if you point your thumb in the direction of the current (in this case, toward you), your fingers curl around the conductor in the direction of the magnetic field lines.
If the current is flowing toward you, your thumb points toward you. When you curl your fingers around the conductor, they will move in a counterclockwise direction when looking from the end of the conductor.
Therefore, the correct answer is:
B) a counterclockwise direction.