The 2 C's
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Customer: It is very important to understand who we are selling to. When we know what the customers like, how they act, and what they need, we can make better marketing plans. Having a good relationship with customers can make them want to buy more and stick with our brand.
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Competitor: Looking at other businesses that sell similar things is also very important. By studying our competitors, we can see what they are doing well and where they are not doing well. This helps us to be different and find new chances in the market.
When we think about customers and competitors together, we can create better strategies for our business.