Question

In an effort to gain more consumers, a fast food restaurant decides to hire only the most efficient workers to reduce the production time of orders. What type of competition strategy is this fast food restaurant engaging in?(1 point)
Responses

marketing
marketing

nonprice competition
nonprice competition

price competition
price competition

advertising
advertising

Answer 1

The fast food restaurant is engaging in **nonprice competition**. Nonprice competition focuses on factors other than price to attract customers, such as improving service quality, efficiency, or product features. By hiring the most efficient workers to reduce production time, the restaurant is aiming to enhance customer satisfaction and overall experience rather than competing on price alone.