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When choosing a text structure, a writer should consider the following important factors:
1. **Purpose of the text**: The writer should identify what they want to achieve with their text (e.g., to inform, persuade, entertain) and choose a structure that best serves that purpose.
2. **Audience**: Understanding the target audience's needs and preferences can significantly influence the choice of text structure, as different audiences may respond better to different formats.
These two factors help ensure that the text is effective and engaging for its intended readers.