Direct Claim-Car Rental Horror Story wow. 31 The writer of the following letter is too angry to compose a logical and rational claim. Her message is more suited to venting than to achieving the goal of receiving a refund. YOUR TASK. Analyze this message, list at least five weaknesses, and revise it if your instructor dicts Current date c Mr. Joseph A. Morgan Regional General Manager ProCar Rentals 4510 Cyprus Street Denver, CO 80246 Dear Regional General Manager Joseph Morgen

1 answer

Analysis of the Message

  1. Emotional Tone: The writer's anger is evident, which may come across as unprofessional and can alienate the recipient. An emotional appeal could detract from the logical argument needed to support her claim.

  2. Lack of Structure: The message may be disorganized, making it difficult to follow. A clear structure would help the reader understand the sequence of events and the specific request being made.

  3. Insufficient Details: Important specifics such as the rental agreement number, dates of service, issues encountered, and any previous communications with the company may be absent. This lack of detail hinders the validity of the claim.

  4. No Clear Resolution Requested: It's crucial to clearly state what action the writer expects from the recipient, such as a refund, discount, or apology. Without a defined resolution, the purpose of the letter is unclear.

  5. Inappropriate Salutation: The salutation should be more formal, including a proper greeting and a correct title for the recipient (assuming there might be a typo with "Morgen").

Revised Letter


[Current Date]

Mr. Joseph A. Morgan
Regional General Manager
ProCar Rentals
4510 Cyprus Street
Denver, CO 80246

Dear Mr. Morgan,

I am writing to formally express my dissatisfaction with the service I received during my recent car rental experience from ProCar Rentals, and to request a resolution to the issues I encountered.

On [insert date], I rented a vehicle (Rental Agreement # [insert number]) from your [insert location] branch. Unfortunately, the car was not in the condition expected, as it had [describe specific issues such as cleanliness, mechanical issues, etc.]. Additionally, I experienced [mention any other issue, such as poor customer service or extended wait times], which significantly impacted my plans.

Despite my attempts to address these issues with your staff, I did not receive a satisfactory resolution. As a long-time customer of ProCar Rentals, I was particularly disappointed by the lack of support I received during this rental.

To resolve this matter, I kindly request a [specific resolution you are seeking, e.g., full refund, partial discount, etc.] for the inconvenience and disruption this experience caused during my trip.

Thank you for your attention to this matter. I look forward to your prompt response.

Sincerely,

[Your Name]
[Your Contact Information]
[Your Address]


This revised letter maintains a professional tone, organizes the issues in a clear structure, provides relevant details, and clearly states a desired resolution.