In the context of social media, "the algorithm" refers to a set of rules and calculations used to determine what content is shown to users. It analyzes user behavior, preferences, and interactions to curate personalized feeds, suggesting posts, ads, and accounts that are likely to increase engagement. The algorithm aims to enhance user experience by prioritizing relevant content while also optimizing the platform's overall engagement and advertising effectiveness.
What does “the algorithm” do in the context of social media?
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