To convert the decimal 0.72 to a rational number, we can express it as a fraction. Since there are two digits after the decimal point, we can write:
\[ 0.72 = \frac{72}{100} \]
Next, we can simplify this fraction. Both the numerator and the denominator can be divided by their greatest common divisor (GCD), which is 4 in this case:
\[ \frac{72 \div 4}{100 \div 4} = \frac{18}{25} \]
Thus, the simplest form of the rational number that represents 0.72 is:
\[ \frac{18}{25} \]
So, the final answer is \( \frac{18}{25} \).